Privacy Policy

Vander Ploeg Insurance Agency, LLC (“Agency,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit https://vpinsured.com/, request an insurance quote, communicate with us, or otherwise use our services.

By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect personal information that you voluntarily provide to us, including:

• Name
• Mailing address
• Email address
• Telephone and mobile phone number
• Date of birth
• Driver and vehicle information
• Property information
• Business information
• Insurance coverage information
• Information necessary to obtain insurance quotes or service insurance policies
• Information submitted through website forms, quote requests, contact forms, or other communications
• Any other information you choose to provide to us

Depending on the type of insurance or service requested, additional information may be required to obtain quotes, determine eligibility, issue coverage, or service an insurance policy.

We may also automatically collect certain technical information when you use our website, such as your IP address, browser type, device type, pages visited, referring website, approximate location, and other website usage information.

2. How We Use Your Information

We may use the information we collect to:

• Respond to insurance quote requests
• Obtain quotes from insurance carriers
• Provide insurance products and services
• Communicate regarding quotes, applications, policies, renewals, claims, or coverage
• Provide customer service
• Respond to questions or requests
• Send appointment reminders and service notifications
• Send marketing or promotional communications when permitted by law and with any required consent
• Improve our website, services, and customer experience
• Prevent fraud, misuse, or security threats
• Comply with applicable legal and regulatory requirements
• Perform other activities reasonably necessary to operate our insurance agency

3. Insurance Quotes and Insurance Carriers

As an insurance agency, we may provide information to insurance companies, wholesalers, managing general agents, insurance markets, underwriting organizations, and other parties necessary to obtain insurance quotes, place coverage, administer policies, or provide services you request.

The information provided may be used by these organizations to determine eligibility, calculate premiums, underwrite coverage, issue policies, or service your insurance needs.

These insurance-related disclosures do not include authorization to share your SMS or text-message opt-in consent for third-party marketing.

4. SMS/Text Messaging Privacy

If you provide your mobile phone number and consent to receive SMS or MMS text messages from Vander Ploeg Insurance Agency, LLC, we may use your mobile number to communicate with you regarding insurance quotes, policy information, customer service, appointment reminders, renewal reminders, requested information, and other communications you have agreed to receive.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We may use service providers that assist us in delivering text messages or operating our communications systems. These providers may process information solely as necessary to provide services on our behalf and are not permitted to use your SMS opt-in information for their own marketing purposes.

Your consent to receive text messages is not transferable to another company.

SMS Program Terms

By opting in to receive text messages from Vander Ploeg Insurance Agency, LLC:

• Message frequency may vary depending on your interactions with us and the services you request.
• Message and data rates may apply.
• Consent to receive marketing text messages is not a condition of purchasing insurance or any other goods or services.
• You may opt out at any time by replying STOP to any text message.
• After opting out, you may receive a confirmation message indicating that you have been unsubscribed.
• You may reply HELP for assistance or contact us using the information listed below.
• Wireless carriers are not responsible for delayed or undelivered messages.

We will honor applicable requests to withdraw SMS consent.

5. How We Share Information

We do not sell your personal information for monetary compensation.

We may disclose personal information when reasonably necessary to conduct our insurance business, including to:

• Insurance carriers and insurance markets
• Managing general agents, wholesalers, and underwriting partners
• Service providers that help operate our agency or website
• Customer relationship management and communications providers
• Payment processors
• Website hosting and technology providers
• Professional advisors
• Government agencies, regulators, courts, or law enforcement when required by law
• Other parties when necessary to protect our legal rights or prevent fraud

Service providers are authorized to access information only as necessary to perform services on our behalf, subject to applicable agreements and legal requirements.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

6. Cookies and Website Analytics

Our website may use cookies, pixels, analytics technologies, and similar tools to understand how visitors use our website and to improve website functionality and marketing performance.

These technologies may collect information such as:

• IP address
• Browser and device information
• Pages viewed
• Time spent on the website
• Referral sources
• Website interactions

You may be able to limit cookies through your browser settings. Disabling cookies may affect certain website features.

7. Third-Party Websites and Services

Our website may contain links to websites operated by insurance carriers or other third parties.

We are not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review the privacy policies of any third-party website you visit.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, misuse, or destruction.

However, no internet transmission, electronic communication, or information storage system can be guaranteed to be completely secure.

9. Data Retention

We may retain personal information for as long as reasonably necessary to:

• Provide requested insurance products or services
• Maintain customer and policy records
• Comply with insurance regulations and other legal obligations
• Resolve disputes
• Enforce agreements
• Maintain records of communication consent and opt-out requests

We may retain records of SMS consent and opt-out requests as necessary to demonstrate compliance with applicable laws, carrier requirements, and messaging policies.

10. Your Privacy Choices

Depending on your location and applicable law, you may have certain rights concerning your personal information.

You may contact us to request that we:

• Update or correct certain personal information
• Stop certain marketing communications
• Address questions concerning the information we maintain about you

You may unsubscribe from marketing emails using the unsubscribe link contained in those communications.

You may unsubscribe from text messages by replying STOP.

11. Children's Privacy

Our website and services are not directed toward children under 13, and we do not knowingly collect personal information directly from children under 13 through our website without appropriate authorization.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or services.

When changes are made, we will update the “Last Updated” date at the top of this page. Your continued use of our website after changes are posted constitutes acknowledgment of the updated Privacy Policy.

13. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or our text messaging program, please contact:

Office location for reference: 5985 W Main St Ste 825, Kalamazoo, MI 49009.